Behavioral Systems Analyzer
You know people aren't doing
what the system was designed for.
This tool tells you why.
A diagnostic report that tells you exactly why a behavior isn't sticking and what to do about it. Built on Self-Determination Theory. Results in under 10 minutes.
Free to try. No credit card required to start.
Built for your discipline
Whatever you design, the BSA speaks your language.
Instructional Design
Secure learning outcomes
"Great content. Nobody finishes the course."
Find out where your learning journey loses intrinsic motivation and how to fix transfer success through psychological triggers.
UX Design
Kill conversion barriers
"Beautiful interface. Users drop off at the same spot every time."
Go beyond usability. Analyze the decision architecture in your flows and identify the behavioral barriers your Figma file cannot show.
Product Ownership
Drive real engagement
"We shipped the feature. Nobody uses it the way we planned."
Validate your roadmap decisions with behavioral data. Understand why users ignore features and what turns a nice-to-have into a habit.
Loyalty Management
Deepen loyalty
"Our points program creates deal-hunters, not loyal customers."
Check your program for the PBL trap. Learn how to build real brand attachment through psychological ownership instead of transactional rewards.
What you get
A complete diagnostic report.
Not a score. A system analysis.
Answer 20 questions about a specific behavior. The BSA maps the gap between how your system currently drives that behavior and what the behavior actually requires.
Diagnosis
MODERATE MISFIT
Actual
External Regulation
"I do it because I have to."
Required
Identified
"I do it because it matters to me."
Cheat Sheet
DIAGNOSIS
People comply when watched but lack personal connection to performance goals
TOP 3 ACTIONS
Weeks 1-2
Eliminate supervision-dependent triggers
Month 2
Connect behavior to meaningful outcomes
Month 3
Measure self-sustaining engagement
What you will hear and what to say
When you present these findings internally, you will encounter resistance. The BSA prepares you for it.
Objection 1
"Our people need direct supervision or they won't maintain performance standards."
How to respond
The data shows supervision creates compliance, not commitment. When people understand how their performance connects to meaningful outcomes, they sustain the behavior even without oversight.
Where the tension emerges
Actual
Why people do it
Because it is required
VS
Required
What would sustain it
A sense of purpose
Structural Signals
Flag D — System-Reality GapOK
Flag C — Motivation ErosionOK
Flag S — Contradictory Signals!
How it works
Three steps. Under 10 minutes.
01
Describe the behavior
Name the specific behavior you want to analyze. Sales team updating CRM records. Users activating premium features. Employees sharing knowledge across teams.
02
Answer 20 questions
The questions adapt to your context automatically. No behavioral science background required. You answer based on what you observe, not what you think should be true.
03
Get your report
A full PDF diagnostic with the gap analysis, contradiction map, 30/60/90 day roadmap, objection responses, and a one-page cheat sheet for your next meeting.
See it in action
From behavior description to full diagnosis.
A 31-second walkthrough of the assessment from start to report.
Real assessments
See what the BSA finds in practice.
Each case shows a real behavior, the full diagnostic result, and what the gap costs. Run the same assessment on your own system in about eight minutes.
Customer Retention
Why your loyalty card creates loyalty to the card, not to you.
External
→
Identified
Critical Misfit
Read the case
User Journey
"Users drop off at step 4.
We thought it was UX."
We thought it was UX."
Coming Soon
Learning & Development
"90% completion rate.
Nobody changed anything."
Nobody changed anything."
Coming Soon
Run your first assessment now.
Find out exactly why a behavior in your organization is not sticking and what to change first.
Free to use. No credit card required.